Innocent Mighty Minis
Concept Design, Design Engineering, Design for Manufacture, Technical Pack, Marketing Visuals.
Small bottle, big impact.
Innocent Mighty Minis are the easy way to feel healthy from the inside out, helping you take on each day feeling your best. The proposal was a new bottle design for a juice shots range sitting within the same platform as the Innocent Plus range, delivered by G2 Design in collaboration with Uniform.
As competitors entered the health shot space with similar-looking products, Innocent needed packaging that could be recognised instantly, communicate in seconds, and hold to the brand's high sustainability standards. Since these products are typically grabbed on impulse, with little branding space to work with, the approach favoured clear visual impact over detailed explanation, letting Innocent's established brand character do the talking.
The outcome helped Innocent hold its ground in a saturated market, reinforcing shelf recognition while pushing sustainable packaging standards forward, proving that tight constraints can still deliver a distinct, standout result.
The design helped Innocent hold its ground as competitors crowded into the health shot category, maintaining strong shelf visibility while pushing sustainable packaging further. It remains a key part of the brand's presence at point of sale.
Disclaimer: All work shown on this page was undertaken whilst under the contractual employment of G2 Design Ltd. All work shown, at the time of release on this portfolio website, had been launched and was within the public domain. The work is shown for personal portfolio presentation purposes only and must not be shared by any third parties. All opinions expressed are by the owner of the website and do not necessarily reflect those of G2 Design Ltd and/or Innocent Ltd.