Jeyes Fluid Outdoor Cleaner
Ideation, Concept Design, Design Engineering, Design for Manufacture, Prototyping, Marketing Visuals, Technical Pack.
The Classic Outdoor Cleaner, Reimagined.
This project proposed a fully recyclable, lightweight plastic package for Jeyes Fluid, developed on behalf of Nampak Plastics via G2 Design Limited. Jeyes have built a legacy on supplying quality disinfectant products to millions, holding one of the longest-standing Royal Warrants since 1896.
This redesign moves the Outdoor Cleaner from its original metal tin into a fully recyclable plastic format, with a distinct visual language designed to extend across the wider Jeyes family range. Taking design cues from the heritage bottle and iconic metal tin, the new styling introduces a distinctive shape with added-value features that carry the brand identity, improve usability, and increase on-shelf appeal.
The products are stocked at major supermarket retailers and homeware stores, reflecting the brand's continued presence as a trusted household name.
The redesign carried Jeyes' trusted reputation into a lighter, more sustainable format without losing shelf recognition. It's now stocked across major supermarkets and homeware retailers, keeping the brand's presence strong as it shifts toward more responsible packaging.
Disclaimer: All work shown on this page was undertaken whilst under the contractual employment of G2 Design Ltd. All work shown, at the time of release on this portfolio website, had been launched and was within the public domain. The work is shown for personal portfolio presentation purposes only and must not be shared by any third parties. All opinions expressed are by the owner of the website and do not necessarily reflect those of G2 Design Ltd and/or Jeyes Ltd.