Over 12 years dedicated to transforming design concepts into manufacturable products.
With hands on expertise across the full design lifecycle, from front end innovation and concept development to 3D CAD, prototyping, and Design for Manufacture (DFM), Ross specialises in transforming ideas into market ready, commercially viable products people love
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Every successful product starts with understanding the problem it solves and who it solves it for.
Competition is healthy, it's a sign there's a real problem worth solving. Standing out means genuinely understanding the market gaps and users a product is designed for, through research, observation and studying real world products and use cases.
Brand values matter too, how they come through in a physical product often separates something functional from something memorable.
Concept Design
This is the fun, exciting part of the process. A fast, iterative stage built on asking questions and getting ideas down on paper, making sure no stone goes unturned.
Ideas are then honed into commercially viable, practical concepts, judged against early notes and discoveries as assumptions are questioned along the way.
Concepts are tested to make sure they're on the right path, then presented back with the thinking behind them, setting the direction for what comes next
CAD Engineering
With concepts refined and an agreed design direction established, the next step is translating them into a 3D model using CAD (computer aided design) software.
Working this way means the design can be adjusted and refined at any stage of development, while also forming the manufacturing data required later in the process.
What follows is a thorough development cycle, moving through several rounds of iteration and functional prototyping, each one staying faithful to the original design intent
Prototyping
Rapid prototyping and 3D printing provide a quick, affordable and reliable way to turn a chosen design into a true to form physical model, using in house facilities to produce high quality resin or more economical PLA parts depending on what the project demands.
A looks like prototype offers a quick way to grasp a design in three dimensions, while a functional prototype goes further, validating concepts early and testing ideas with intended user groups to gather meaningful insights
Design for Manufacture
Making sure a design is suitable for manufacture is critical, arguably one of the most important stages in the entire process. A design that isn't suited to an appropriate manufacturing process simply won't hold up once it reaches production.
A broad depth of process knowledge helps identify manufacturing challenges early, before they become costly problems further down the line, reviewing tolerances, materials and assembly methods in detail, and working alongside the manufacturer to make sure the design intent carries through to the finished product.
Manufacture & Delivery
Delivering a product to market means working with trusted, proven suppliers and production facilities to get the final product made to exceptional standards.
Extensive experience in this area ensures quality control at every stage, from tooling and sampling through to final production, ensuring the launch is seamless and efficient.
Marketing Material
Animation and visualisation bring a product to life, injecting an extra level of realism. Professional imagery and visuals feature in press packs, marketing material and presentations, capturing a design vision exactly as intended.
A great marketing tool for securing stakeholder buy in and illustrating a product's USP, without the cost of further comprehensive design work.
Animation takes this further, highlighting features and showcasing working mechanisms, ideal for clients seeking investment or a high quality presentation that explains a product's functionality in more detail.